Lesson 2
How to Start Strong
3 MinutesThink about your proposal in 3 segments: introduction, body, and the closing. In the Introduction you are to tell them what you are about to tell them. The body is tell them. The closing is tell them what you told them. The most important of these three is the introduction. If you can’t grab their attention here, you are unlikely to grab it later. The Strong Start details what to include and what to avoid in the first thirty seconds of the presentation.
Write your thoughts and questions here. Join the conversation.
Using the Strong Start Template and the Actual Strong Start located in the resource section, Create a Strong Start for the prospect you identified in the last lesson:
1) The Opening Gambit. 2) Unique Value Proposition 3) Link to Proof of Concept 4) WIIFY 5) Link to Point B 6) Preview and Running Time
Lesson Resources
This section contains all downloads and links mentioned in this lesson. Each lesson will have an audio download available, a module summary document, and links to any other files or websites mentioned in the lesson.
