Back to Lessons
1Mark Lesson Complete

Lesson 4

Revealing the Emotions that Create Urgency

6 Minutes

The Compliance Principles that focus on the Middle of the Funnel, Reciprocity and Scarcity, develop Urgency in the prospect. In this lesson we outline examples of how these principles or emotions have been exceptionally effective in the past in order to illustrate their definitions and to pique interest in cultivating their accessibility.

Write your thoughts and questions here. Join the conversation.

1

What do you do when a buyer continues to affirm that s/he is going to buy from you but they have not taken action? How do you attempt to create urgency?

Lesson Resources

This section contains all downloads and links mentioned in this lesson. Each lesson will have an audio download available, a module summary document, and links to any other files or websites mentioned in the lesson.

Module Summary

Download Link

Workbook

Download Link

Transcription

Download Link

2nd Set Compliance Principles

Download Link

Audio

Download Link

Search for something!

Questions & Answers

  • After you do a modular/drip course do you need a new Facebook group for each class?

    No, you don’t! What you can do though is you can create an alumni group. So you have one for your current class and one for alumni. Once people come through the class they can go into alumni so you only ever have two groups. You can even do it where you only have the one group. You don’t need to have different groups for every single class.

  • Can you provide more context into how to set up a summit? How do you get expert contributors to provide content? What arrangements are typical with the contributors?

    How do you keep it simple? Well, you have an opt-in page, AKA a registration page, right, and you have a thank you page. After they register, they land on the thank you page, and that would say, "Thank you for registering for the summit. I can't wait to share all this great content. Here's the schedule of when things are going to be released." Just two pages. Opt-in page, thank you page. Then, what I would do, is I would literally create a page, like one page, that has the summit presentations that you release is almost like a blog. You could literally just do it as a blog. That's the fastest and easiest way. There's many other complicated ways to structure this, but just keep it super simple. I've even seen people do real basic summits, where they would literally send out the presentations just via email. Just one at a time. To me, there's so much power in just keeping it simple. Why? Because you're going to do it if it's simple. If you add layers of complexity, you're going to procrastinate, and you're not going to get it out the door. Here's my tips to you. I would not try to do 20 speakers. Way too many. I would just start with five. I'm going to share with you the super basic. You know what I did? Back in 2006, when my wife came to me for the first time, and she said, "I want to raise a whole bunch of money, I want to go to a third world country, and I want to take that money and improve the school and community." I said, "Okay, how are we going to do that?" She said, "I don't know, you're the money guy, you raise the money, I'll organize the trip. I'm the traveler." I was like, "Great." So, here's how I raised the money. I called up five of my friends, Jeff Walker was one of them, and I said, "Hey, would you be available on such and such date? We're just going to talk about..." we called it the Prediction Call, where you're going to talk about what you see as big trends coming up in new year.

  • For webinars, how do you find/select strong hosts?

    From my experience being a host and having a host, you want somebody that likes people. Somebody that actually likes engaging, that likes talking, that likes interacting with people. Number two, I think you want somebody who is generally positive and optimistic. Number three, you want somebody who can communicate clearly.

Area 2
Area 3
Area 4
Area 5

Resource Center

Live Q & A

Weekly Q&A calls with Stu McLaren

Videos

Thursday, January 8th, 2017 Thursday, January 15th, 2016 Thursday, January 29th, 2016 Thursday, December 14th, 2016 Thursday, December 21st, 2016 Wednesday, December 26th, 2016

Membership

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text.

Videos

Thursday, January 8th, 2017 Thursday, January 15th, 2016 Thursday, January 29th, 2016

Downloads

Thursday, January 8th, 2017 Thursday, January 15th, 2016 Thursday, January 29th, 2016

Training

Check your training courses here

Videos

Thursday, January 8th, 2017 Thursday, January 15th, 2016 Thursday, January 29th, 2016 Thursday, December 14th, 2016 Thursday, December 21st, 2016 Wednesday, December 26th, 2016

Workshop

Free Online Workshop Outlines A Proven Blueprint For Launching, Growing and Scaling a 6, 7 and even 8-Figure Membership Site.

Videos

Thursday, January 8th, 2017 Thursday, January 15th, 2016 Thursday, January 29th, 2016

Links

Thursday, January 8th, 2017 Thursday, January 15th, 2016 Thursday, January 29th, 2016